PRODUCT OF CULTURE
PRODUCT OF CULTURE
PRODUCT OF CULTURE
PRODUCT OF CULTURE
PRODUCT OF CULTURE
PRODUCT OF CULTURE
PRODUCT OF CULTURE
PRODUCT OF CULTURE
PRODUCT OF CULTURE
PRODUCT OF CULTURE
SOUTH ASIAN FILM FEST OF AMERICA (SAFFA)
SOUTH ASIAN FILM FEST OF AMERICA (SAFFA)
SOUTH ASIAN FILM FEST OF AMERICA (SAFFA)
PRODUCT OF CULTURE
archana
misra jain
PR STRATEGIST CONTENT CURATOR EVENT PRODUCER
718.451.6202 I SAY HELLO.
@ArchanaMJain I FOLLOW ME.
hi@archanamisrajain.com I REQUEST WORK.
EDUCATION
New York University
Master of Science I 2011
Public Relations and Corporate Communication
New York University
Tisch School Certificate I 2008
Meeting, Conference and Event Management
Lehigh University
Bachelor of Science I 2004
Major: Industrial & Systems Engineering
Minor: Communication & Public Relations
THESIS
Examining The Influx of Multinational Luxury Retail Brands in India I 2011
Examines the luxury market in India, analyzes why it is set to be the next largest luxury retail market in the world, profiles the Indian luxury consumer and evaluates the Public Relations obstacles and opportunities luxury brands face as they gain market share within a diverse consumer base
PROJECTS & CASE STUDIES
LVMH: Integrated Marketing Plan
Align internal and external communication with the global brand and develop an organizational system for disseminating internal information through social media
Luxury Brands: Corporate Social Responsibility
An analysis of the social responsibility footprint luxury brands have - what they have done and if they can do better
The Walt Disney Company: Internal Communication Strategy
Improve existing communication vehicles such as company intranet, radio and printed documents by streamlining the objectives and messaging between the different arms of Disney
The Coca-Cola Company: Media Relations & Social Media Campaign
Position their bottling group and franchise model as a viable solution during the recession while competitors are consolidating and revamp their internal & external communication using social media
MY EXPERIENCE
Press & Trend Public Relations
(www.PressandTrend.com)
PR Specialist/Founder I New York City/Chicago I (July 2013 • Present)
A boutique public relations consultancy specializing in building brand and consumer identity through digital and social solutions with a focus on start-ups, non-profits, lifestyle brands and businesses looking to expand their presence in India or the United States
Services include Content Curation, Digital Strategy, PR Audits, Branding (Content, Community, Culture), Event Production, Press Kit Vitals and everything else PR
Royal Paisley Event Management
(www.RoyalPaisley.com)
Event Manager/Founder I New York City/Chicago I (Jun 2005 • Jun 2013)
Full service event planning from conceptualization to on-site management specializing in managing corporate, charitable and private events (including conferences, symposiums, brand and product launches, fundraising, weddings, engagements)
To ensure high quality and competitive pricing while detailed attention is given to contract negotiation, organization, budget, site selection, invitations, catering, entertainment, decor & lighting
South Asian International Film Festival
Press & Special Events Manager I New York City I (2012)
- Managed and coordinated all areas of public relations including step & repeat appearances, interviews and meets between media outlets and actors/filmmakers, building the press list, pitching media and directly dealing with press outlets & film publicist requests
- Created Festival Press Kit and managed screeners, press kits, still images and press clippings
- Relationship building with print, TV and online outlets that cover ethnic communities and the arts
- Managed all press check-ins, inquiries and complimentary ticket distribution
- Content creation for Festival website (www.SAIFF.org)
- Planned and managed the 2012 South Asian Rising Star Film Awards (SARSFA) Gala, from budget to vendors to menu cards
- Coordinated the daily pre-film events for the festival
- Headed sponsorship and promotional outreach for the Gala
Ermenegildo Zegna
Public Relations I New York City I (2011- 2012)
- Styling for placement in Esquire, Men’s Wear, Maxim, WWD, Details, GQ, W, Vogue, Rolling Stone
- Look creations for various TV shows (Gossip Girl, Mad Men, Watch What Happens Live) and awards ceremonies (2011 29th MTV Video Music Awards, 2011 63rd Emmy Awards, 2012 54th Grammy Awards, 2012 69th Golden Globes Awards)
- Celebrity styling for public appearances, events, magazine covers & stories. Assisted with the launch of the SS2012 collection
- Team member of the Zegna showcase in the 2011 Esquire Apartment in Dumbo, Brooklyn
- Responsible for all editorial pulls; selecting clothing to be distributed to various publications for use in fashion spreads, cover stories and advertisements
- Compiled daily editorial credits of all Zegna mentions from assorted magazines, newspapers, and online sources to maintain client files, the company’s weekly coverage reports and quarterly reports
- Monitored all sample trafficking, kept Zegna records and sample logs up to date and corresponded regularly with fashion editors and stylists
Edelman International
Public Relations Intern I New Delhi I (2010)
- Wills Lifestyle India Fashion Week, Zara International, General Motors – Assisted with press releases, fact sheets, media monitoring, media surveys, updating media lists, assembling press kits and on-site management of media interviews and seating at shows
- Suzlon Energy – Created a “Digital Newsroom” that acted as an easily searchable multimedia resource for media, online influencers and other stakeholders and provided a presence in key online networks while increasing the reach and depth of communication through social media
- Corporate Social Responsibility for Suzlon – Created a plan to reorganize communication between States with CSR initiatives that help displaced farmers and upkeep land, animal and natural resources
2010 - present
2010 - present
SKILLS
Mac Proficient, Microsoft Office Suite, Adobe Creative Suite, Lexis Nexis, Quark, PageMaker, Desktop Publishing, Cision, Factiva, Critical Mention, Social Media Trained (Twitter, Facebook, RSS, Instagram, Tumblr, Wordpress, Pinterest, flickr, Delicious, Digg, Soundcloud, Vimeo, YouTube, Foursquare, Google+, Linkedin, Meetup, StumbleUpon, Quora, Reddit)
The New York York State Society of CPSa (NYSSCPA)
Conference Coordinator I New York City I (2006 - 2009)
- Coordinated and managed educational conferences and receptions. Negotiated terms of contracts with event facilities, including food & beverage and rental fees to maximize budget utilization
- Initiated webcasting and live-streaming capability to events in order to reach a wider audience
- Developed and launched a strategic communication plan for the national launch of an in-house trade publication, The CPA Journal, by identifying management expectations and conducting critical primary and secondary research
VOLUNTEER WORK
- PRCC Alumni Mentor Program, New York University
- Alumni Admissions Outreach AAO Program, Lehigh University
- Career Connections Mentor, Lehigh University
- Librivox Audiobook Reader
(all current)
The Jewelers Board of Trade (JBT)
Client Relations I New York City I (2005 - 2006)
New York Life Insurance Co.
Corporate Compliance I New York City I (2004 - 2005)