archana

misra jain

PR STRATEGIST     CONTENT CURATOR      EVENT PRODUCER

​718.451.6202  I  SAY HELLO.  

 

@ArchanaMJain  I  FOLLOW ME.  

 

hi@archanamisrajain.com  I  REQUEST WORK.





 

EDUCATION

New York University

Master of Science   2011

Public Relations and Corporate Communication

New York University
Tisch School Certificate  I  2008

Meeting, Conference and Event Management
 

Lehigh University

​Bachelor of Science  I  2004

Major: Industrial & Systems Engineering
Minor:
Communication & Public Relations

THESIS



Examining The Influx of Multinational Luxury Retail Brands in India  I  2011

Examines the luxury market in India, analyzes why it is set to be the next largest luxury retail market in the world, profiles the Indian luxury consumer and evaluates the Public Relations obstacles and opportunities luxury brands face as they gain market share within a diverse consumer base

PROJECTS & CASE STUDIES



LVMH: Integrated Marketing Plan
Align internal and external communication with the global brand and develop an organizational system for disseminating internal information through social media



Luxury Brands: Corporate Social Responsibility

An analysis of the social responsibility footprint luxury brands have - what they have done and if they can do better



The Walt Disney Company: Internal Communication Strategy

Improve existing communication vehicles such as company intranet, radio and printed documents by streamlining the objectives and messaging between the different arms of Disney 



The Coca-Cola Company: Media Relations & Social Media Campaign
Position their bottling group and franchise model as a viable solution during the recession while competitors are consolidating and revamp their internal & external communication using social media

MY EXPERIENCE

​Press & Trend Public Relations 
(www.PressandTrend.com)

​PR Specialist/Founder  I  New York City/Chicago  I  (July 2013 • Present)



A boutique public relations consultancy specializing in building brand and consumer identity through digital and social solutions with a focus on start-ups, non-profits, lifestyle brands and businesses looking to expand their presence in India or the United States



Services include Content Curation, Digital Strategy, PR Audits, Branding (Content, Community, Culture), Event Production, Press Kit Vitals and everything else PR

Royal Paisley Event Management
(www.RoyalPaisley.com

​Event Manager/Founder  I  New York City/Chicago  I  (Jun 2005 • Jun 2013)



Full service event planning from conceptualization to on-site management specializing in managing corporate, charitable and private events (including conferences, symposiums, brand and product launches, fundraising, weddings, engagements)

 

To ensure high quality and competitive pricing while detailed attention is given to contract negotiation, organization, budget, site selection, invitations, catering, entertainment, decor & lighting 

South Asian International Film Festival

​Press & Special Events Manager  I  New York City  I  (2012) 



  • Managed and coordinated all areas of public relations including step & repeat appearances, interviews and meets between media outlets and actors/filmmakers, building the press list, pitching media and directly dealing with press outlets & film publicist requests
  • Created Festival Press Kit and managed screeners, press kits, still images and press clippings
  • Relationship building with print, TV and online outlets that cover ethnic communities and the arts
  • Managed all press check-ins, inquiries and complimentary ticket distribution
  • Content creation for Festival website (www.SAIFF.org)
  • Planned and managed the 2012 South Asian Rising Star Film Awards (SARSFA) Gala, from budget to vendors to menu cards
  • Coordinated the daily pre-film events for the festival
  • Headed sponsorship and promotional outreach for the Gala

Ermenegildo Zegna

​Public Relations  I  New York City  I  (2011- 2012)



  • Styling for placement in Esquire, Men’s Wear, Maxim, WWD, Details, GQ, W, Vogue, Rolling Stone
  • Look creations for various TV shows (Gossip Girl, Mad Men, Watch What Happens Live) and awards ceremonies (2011 29th MTV Video Music Awards, 2011 63rd Emmy Awards, 2012 54th Grammy Awards, 2012 69th Golden Globes Awards)
  • Celebrity styling for public appearances, events, magazine covers & stories. Assisted with the launch of the SS2012 collection
  • Team member of the Zegna showcase in the 2011 Esquire Apartment in Dumbo, Brooklyn
  • Responsible for all editorial pulls; selecting clothing to be distributed to various publications for use in fashion spreads, cover stories and advertisements
  • Compiled daily editorial credits of all Zegna mentions from assorted magazines, newspapers, and online sources to maintain client files, the company’s weekly coverage reports and quarterly reports
  • Monitored all sample trafficking, kept Zegna records and sample logs up to date and corresponded regularly with fashion editors and stylists

​Edelman International
​Public Relations Intern I  New Delhi  I  (2010)



  • Wills Lifestyle India Fashion Week, Zara International, General Motors – Assisted with press releases, fact sheets, media monitoring, media surveys, updating media lists, assembling press kits and on-site management of media interviews and seating at shows
  • Suzlon Energy – Created a “Digital Newsroom” that acted as an easily searchable multimedia resource for media, online influencers and other stakeholders and provided a presence in key online networks while increasing the reach and depth of communication through social media
  • Corporate Social Responsibility for Suzlon – Created a plan to reorganize communication between States with CSR initiatives that help displaced farmers and upkeep land, animal and natural resources

2010 - present

2010 - present

SKILLS

 

Mac Proficient, Microsoft Office Suite, Adobe Creative Suite, Lexis Nexis, Quark, PageMaker, Desktop Publishing, Cision, Factiva, Critical Mention, Social Media Trained (Twitter, Facebook, RSS, Instagram, Tumblr, Wordpress, Pinterest, flickr, Delicious, Digg, Soundcloud, Vimeo, YouTube, Foursquare, Google+, Linkedin, Meetup, StumbleUpon, Quora, Reddit)

The New York York State Society of CPSa (NYSSCPA)

​Conference Coordinator  I  New York City  I  (2006 - 2009)

 

  • Coordinated and managed educational conferences and receptions. Negotiated terms of contracts with event facilities, including food & beverage and rental fees to maximize budget utilization
  • Initiated webcasting and live-streaming capability to events in order to reach a wider audience
  • Developed and launched a strategic communication plan for the national launch of an in-house trade publication, The CPA Journal, by identifying management expectations and conducting critical primary and secondary research

VOLUNTEER WORK 

  • PRCC Alumni Mentor Program, New York University
  • Alumni Admissions Outreach AAO Program, Lehigh University
  • Career Connections Mentor, Lehigh University
  • Librivox Audiobook Reader

(all current)

The Jewelers Board of Trade (JBT)

​Client Relations  I  New York City  I  (2005 - 2006)

 

 

New York Life Insurance Co.

​Corporate Compliance  I  New York City  I  (2004 - 2005)