Archana is a crisis strategist, brand builder, management consultant, and consumer insights expert with more than 15 years of experience developing brand narratives for agencies and Fortune 500 companies. She has been featured in prominent outlets including Elle, Adweek, Huffington Post, New York Times, Vice, and Vox.
Her speaking engagements include Zara International, Soho House Mumbai, Soho House London, Cannes Film Festival, The American Pavilion in Cannes, DreamWorks India, Microsoft Accelerator, WeWork Chicago, and Maverick.
She also the Founder of Product of Culture, a WOC founded and funded collective that amplifies Brown brands + creatives with strategy, content, and experiences rooted in culture. POC is a space for multi hyphenated Brown Millennials and Gen Z to reclaim their narrative and a haven for thousands of South Asian brands and creatives from across the globe to connect and collaborate. The organization is focused on building culture-forward community hubs like the Founder's Summit, the South Asian Film Fest of America, and Product of Culture Shop.
Archana serves as a board member of South Asian Women in Entertainment, the Arts Council of America and as chair of the Impact Arts Alliance. She earned her Master's in Public Relations and Corporate Communication from New York University and her Bachelor's in Industrial Engineering from Lehigh University. She also received extensive leadership and service training during her 4 years with the US Marine Corps Junior ROTC program. She currently lives in Connecticut with her husband and son. Archana is a Brazil native with South Asian roots and she grew up in New York City.