Archana is a brand builder, crisis consultant, management consultant, and consumer insights expert with more than 15 years of experience developing brand narratives for agencies and Fortune 500 companies. She has been featured in prominent outlets including Adweek, Huffington Post, New York Times, Vice, and Vox.
Her speaking engagements include Zara International, Soho House Mumbai, Soho House London, Cannes Film Festival, The American Pavilion in Cannes, DreamWorks India, Microsoft Accelerator, WeWork Chicago, and Maverick.
She also serves as the Executive Director of Product of Culture, a WOC founded and funded collective that amplifies Brown brands + creatives with strategy, content, and experiences rooted in culture.
Alongside POC, she is the Festival Director of the South Asian Film Festival, a culture-impact film festival for the new generation of South Asian creatives to share their experiences and narratives with global audiences through films and digital work. POC and SAFFA are reshaping attitudes on the capabilities of South Asians through furthering their footprint and establishing their legacy.
Archana earned her Master's in Public Relations and Corporate Communication from New York University and her Bachelor's in Industrial Engineering from Lehigh University. She received her leadership and service training through four years in the United States Marine Corps Junior ROTC. She's of Indian origin, a Brazil native and grew up in New York City.